The outcome

All campaign goals were met with this multi-layered video, which includes a layer of spoken word poetry as a homage to our ancient melodies, and an abstract motion art piece that illustrates a tale that occurred on founding day. We established and encouraged national unity and pride in Saudi Arabia's cultural tradition, and distinguishing BSF from other financial institutions. We are ecstatic to have created a tale that will be remembered for future Founding Days, due to the confidence and assistance of our cherished partners.